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During 65% of our t
ime, we share informative details about “Who did what, when and why” – we don’t realize it but we’re actually telling stories. Why? Because stories are the best way to make our message interesting and memorable for the long term.
When you want people to listen to you and remember what you say turn your message into a story: how was the idea born? what almost made you lose everything? And how did you overcome it? Etc.
5 core elements for a successful story: circumstances, characters, plot, conflict and relevance.
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Remember, your business competitors have similar products, services and talented employees – but none of them have your story!
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