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Heuristics are mental short cuts that compensate for the brain’s inability to process infinite information in a given time frame, and lead us to the right decision. They can be used to influence and persuade the mind.
Through a practical demonstration of heuristics, participants will succeed in perfecting their techniques of persuasion and increasing their ability to influence in a short time while establishing their status as professionals and experts.
Popular Types of Heuristics
- Expert heuristics
- Scientific heuristics
- Motive heuristics
- Fear heuristics
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