[one_half last=”no” spacing=”yes” background_color=”” background_image=”” background_repeat=”no-repeat” background_position=”left top” border_size=”0px” border_color=”” border_style=”” padding=”” class=”” id=””][fusion_text]
The Message Structure Model is a universal, effective method to construct a message while adapting it to the target audience. This model allows speakers to refine their messages, add value to them, and create a course of action in order to implement the message. Constructing the message effectively in a targeted way will engage your audience and improve their understanding.
1. Capturing audience attention: opening with a strong “grace period” and matching expectations with your audience.
2. Message Body: dividing the content into three main categories or statements, giving a title to each one and explaining the connection between them.
3. Conclusion: revising the main messages and creating a call to action.
[/fusion_text][button link=”#” color=”default” size=”large” type=”flat” shape=”round” target=”_self” title=”” gradient_colors=”#5bb1e2|#5bb1e2″ gradient_hover_colors=”#2187c1|#2187c1″ accent_color=”#ffffff” accent_hover_color=”#ffffff” bevel_color=”” border_width=”0px” shadow=”no” icon=”” icon_position=”left” icon_divider=”no” modal=”” animation_type=”0″ animation_direction=”up” animation_speed=”1″ alignment=”” class=”modal_btn contact_popup_trigger” id=””]Learn more[/button][/one_half][one_half last=”yes” spacing=”yes” background_color=”” background_image=”” background_repeat=”no-repeat” background_position=”left top” border_size=”0px” border_color=”” border_style=”” padding=”” class=”” id=””][fusion_text]
[/fusion_text][fusion_text]
[/fusion_text][/one_half]