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One of the most common mistakes we make when delivering messages in general and when giving presentations in particular, is giving TMI – too much information. We control the contents (project, idea and agenda) and we’re eager to show our audience everything we have to show – but what we end up doing is making our audience tired and overloaded with irrelevant information, which eventually they will remember very little of. So, how do we map and prioritize the information? It is a method based on a series of neutral questions, suitable for any topic. Every question is a different aspect, leading to a different claim.
How does it work? If, for example, we are now presenting a project about improving an organization’s service, the questions we ask are:
· What are the economic implications of the project?
· What are the logistical implications of the project?
· What are the strategic implications of the project?
· What implications does the project have over the organization’s human resource?
And so on. Every question represents a different aspect of the subject in question (economic, operational etc.) and now what is left to do is prioritizing those aspects – and present only those 3 which are most relevant to us and to our audience.
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