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Summary

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The Persuasion Table 

Core Variables in Interpersonal Communications

?What are the core variables in interpersonal communications

Awareness of the following 5 sets and better use of each one of the elements will help us to better understand what makes the person opposite us function. It will help us accommodate ourselves and our message to our target audience.

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Message Structure Model

How can I focus the structure of the message in a clear and concise way that engages my audience and?

Grabbing Audience Attention

The opening has a decisive influence on the audience’s attention during the presentation or during the entire meeting.

The opening has two elements that are cardinal to success:

Coordinate expectations – what are we going to talk about

Value: what’s in it for me – benefit

Body of the Message

The big challenge in the body of the message is the distinction between the essential and the inessential and to present the supporting information in a coherent flow that is memorable over time. It is recommended to divide the information into three points, arguments or main categories each with its own short and clear title.

Summary

Short repetition of the main points

A call for operative action – as measurable as possible.

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