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Summary

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The Persuasion Table 

Core Variables in Interpersonal Communications

?What are the core variables in interpersonal communications

Awareness of the following 5 sets and better use of each one of the elements will help us to better understand what makes the person opposite us function. It will help us accommodate ourselves and our message to our target audience.

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The Hat Theory

A technique that, from the first moment of our interaction with other people, will position us in a way that can help us progress and increase our future connection with whoever is standing opposite us (What is a hat? Any item that identifies us and characterizes us.)

Two Elements of the Hat Theory:

Uniqueness – What do I have to say so that I, of all people, will be remembered when they leave the room?

Common denominator – With whom do people tend to interact? People prefer to be, to work, to live, to employ, to advance people who are similar to them.

When I don’t know the person opposite me, I’ll talk about general topics: traffic jams, parking, weather, how difficult it is to get up in the morning – the very basics. When I know in advance with whom I’m meeting – what should I do? Prepare a list of my hats and a list of the hats of the person I’m meeting, while identifying our common denominator.

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Audience Attention Graph

?What can we do to establish audience attention

Change tone of voice and intonation, maintain eye contact, movement across space, using your hands (body language). In addition you can tell an anecdote, a joke, a riddle, a personal quote, a video, an activity, a question – all of these are called audience attention boosters – anything that breaks the routine and creates a stimulus so that the audience will keep on listening. The attention boosters don’t replace the content, but add to it!

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Value Oriented Thinking and Communication

This is a mode that frames every question, communication or action in context of the desired end states (your own as well as other’s) which represent a minimally acceptable ROI on the risk taken to get there.  Highly effective in the service of establishing relevance in the eyes of those whom you wish to influence, this method is the foundation of establishing yourself as an ASSET to your key stakeholders and a critical component of “Executive Presence“.

value oriented chart

The key to applying this methodology is in the logical sequence:  starting from the top and progressing downwards (whilst most people start with a “Resource Oriented” or “Problem Oriented” mindset and commonly get stuck there.

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60 Second Pitch

One of the big challenges facing every entrepreneur is how to explain an innovative and complex idea when he has only one minute at his disposal.

The good news is that there is no correlation between the complexity of the idea and the amount of time needed to present it. If we haven’t succeeded in presenting the project clearly and simply in one minute, we can assume that even eight minutes won’t be enough.

4 Components for Presenting a Project in One Minute

A Powerful Opening – for example, a surprising statistical fact about the market share, extent of income, size of the problem.

The Essence – What is the product in terms of: the market field, value (benefit), innovation.

Traction – the achievements – what have we already done to advance the idea.

A Call to Action – what is the next step that the audience is requested to take part in.

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